Jacob Curtis

If you run an outdoor retail business, you may know this feeling better than you want to admit: Sales are happening. Revenue looks decent. The P&L does not look alarming. Maybe your accountant even says the business is profitable. And yet, you still feel broke.

As an Outdoor retailer, you are aware of the many challenges associated with maintaining an adequate cash flow. Have you ever wondered, “Why am I making a profit but short on cash?” or “How can I get the upper hand on my cash flow problems?” Or maybe better yet, “I sell inventory and still feel broke – why?” If you have, you are in the right place.

Most small business owners think their company will be valuable someday simply because they work hard, have loyal customers, or have been in business for years. Unfortunately, effort alone doesn’t create value—profits and transferable systems do.